A website redesign can include a combination of various aspects. Such examples are a redesign of the UI, a restructure of the navigation and site architecture or a strengthening of security — the list goes on. In this day and age where the digital world is always changing, it is pivotal to ensure your website and digital presence is kept up to date and relevant. A common standard in the web industry is to redesign your website at most every five years. Redesigning your brand’s website comes with many benefits — it can lead to a better user experience, increased online presence and a higher conversion rate. Keep in mind that your website can greatly impact first impressions of your brand, which is especially important for businesses. Your company’s website should keep up with the rate at which your business moves. In this article, we will cover reasons why your brand’s website might be due for a redesign.
1. Your website is old and not up to date
Most leading brands nowadays redesign their websites every 3 years or less. If your website is five years or older, it urgently needs some redesigning. The web world is constantly changing and improving, so it is easy to spot a website that is outdated. The first impression that visitors get from your website is crucial and can determine whether they choose to continue browsing. Having an outdated-looking website can give off the impression that the brand is not in trend or does not care. On the other hand, having a website design that is up to trend can make your brand look savvy, innovative and will leave a good impression on visitors.
2. Your website has a bad SEO ranking
It is important for a website to have a good SEO ranking. This will help it show up higher in search engine results, and thus potentially bring in more traffic. Using an SEO tool or plugin might help, but a lot of the time redesigning the website is needed to sort out things like technical issues and content navigation. There are always ways to improve a website’s SEO performance, many of which our team is experienced in handling.
3. Your website has poor user experience
Another reason why a website would need redesigning is if it has a poor user experience. There is no worth in good content if users do not even see it. User experience consists of many factors, such as loading speed and navigation. In today’s world of high speed and connectivity, people expect to get what they want fast. If a website takes more than 5 seconds to load or is confusing to navigate through, most people will not hesitate to move on to the next website.
4. Your website has issues with security
Websites that look sketchy or face security risks can deter potentials users from visiting your website. This is especially important if the website is an e-commerce one, where online payment is featured. Redesigning your website to look professional and trustworthy can help make users feel more at ease. Additionally, security concerns can be addressed by switching to a safer web hosting option. There are also numerous web security tools that can help keep your website safe.
5. Your website is not mobile responsive
Majority of website traffic are from mobile users. In this day and age, it is essential for websites to be responsive, meaning they work well on different screen sizes such as desktops, laptops, tablets and mobile devices. Therefore, if your website is not mobile responsive, most users will leave and move on to another website. It is crucial for brands not to lose this portion of potential customers.
Your website redesign should deliver and bring better results
Here at Oangle, we’re experienced in website redesigns in Singapore that help streamline internal processes and keep your brand looking updated and fresh. If you’re looking to redesign your website or need some advice on how to do it, feel free to drop us a line. We’d be happy to help with your website redesign and assist in achieving your brand’s goals — whether it be a stronger brand presence, a higher conversion rate or for higher security.