User experience (UX) in web design is how a user feels when they interact with a website. It involves every single element on the website and aims to create a straightforward and relevant experience for the user. UX in web design is crucial and can determine whether or not users and potential customers stay to complete their goals and stick with your brand. If the UX web design of your site is ideal, it will be easier for users to access, understand and navigate. As a result, it can help to increase conversion rates and traffic to your website. In today’s article, we will share 6 ways to improve the UX web design of your site and create a better experience for your users.
1. Improve the landing page experience
The first step to improving the UX web design of your site is to not have a dead landing page. A dead landing page refers to one that is full of content but with nothing being emphasised to capture the visitor’s attention. If the website has not made a strong impression on the user, they might not think about visiting again. There are many websites out there, so it is important to give a good first impression and meet the users’ expectations. Some ways to do this are to have a bright background, make use of negative space, use a video or gif for the background and include hover animations. Additionally, the shorter people spend on your landing section, the better it may be for SEO, which is a bonus!
2. Shorten and refine your content
Having too much content will negatively affect your website’s user experience. People might skip through sections if they get bored. In this case, it is important to remember quality over quantity. Adopt a tone of voice that matches your brand, and use attractive visuals where applicable. A good rule of thumb for most sections is to have a 70% Visual to 30% Content ratio. Visual appeal is important in attracting the audience to your brand. Using quality images is important in communicating with your audience on an emotional level. In text-heavy sections, making use of white space and text hierarchy will help to give a cleaner and uncluttered look.
3. Use live chats
Live chats are used to address the users’ concerns on the spot. They have also been proven to have a higher lead capture rate as compared to normal contact forms. They can be used to gain user feedback, lead generation, project enquiries, job opportunities and more. Using chatbots can help make your website more interactive, lively and intelligent. There are a variety of such chat plugins out there, for different kinds of businesses.
4. Add micro animations
Micro-animations are small animations that give visual feedback and display changes to support the user. They are useful in prompting the user in their journey throughout the website. These tiny details will greatly enhance the appeal, interactivity and UX web design of your site.
5. Find the right balance between variation & uniformity
In a multi-page website, pages and sections should not have the same layout throughout. This will make the experience very boring and monotonous. It is advisable to come up with a few variations of layouts that suit your content. However, be careful not to overdo it such that each page feels like it belongs to a different website as this will confuse the user. The right balance between variation and uniformity has to be found. Uniformity can be maintained by keeping the colour scheme, font and button styling consistent. Keeping the same header and footer design is also important in making sure the website looks more visually composed as a whole.
6. Alternatives to pop-ups
Pop-up forms should not be used unless they are the most relevant option for your website. Poorly designed pop-up forms especially annoy the user and obstruct user flow. It is better to blend your desired form with the right content and context, based on interaction and timing on your website. For example, if you are using a pop-up to generate likes and follows on social media, you can dedicate a section to recent post updates instead. When your users come across it and genuinely like your content, they will spontaneously like and follow you.
Improve the UX web design of your website and see better results
Ensuring your website has good UX web design may sound like a huge and daunting task, but it doesn’t have to be. Here at Oangle, we are trained in building websites that are user-friendly and able to help your users reach their goals. If you’re looking for some assistance with a UX revamp of your web design and site, or just need a UX analysis of your current website, we’d be more than happy to provide our services. Drop us a line and tell us more about it!