9 Types of website Pop-ups

16 March 2023
6 min read

A website pop-up is a type of window that appears on the website browser with or without an intentional action from the user. Find out about the different types of pop-ups and how you can take advantage of them on your website to promote offers and generate leads by gathering potential customer information. Additionally, find out a Web Design agency in Singapore view on website pop-ups and why you might or might not need to implement them.

1. ‘Click Open’ Lightbox Triggers

Lightbox – the most basic of pop-ups, can be triggered by clicking on a call-to-action or any element like a button, where more information will be revealed. Employ this when you have too much information of low importance to display and want to keep your website clean and tidy.

2. Scroll Triggers

Scroll trigger pop-ups are displayed based on the user’s scrolling behaviour. Usually, it works by triggering a call-to-action when a specific part of the webpage is scrolled into view, for example, at 2/3 of a homepage. By using scroll trigger, you can gain back attention with a discount or attractive incentive to stay on your website and gather user information such as their email for email marketing.

3. Time-based Triggers

Not having a pop-up immediately appear when a user enters your website can allow them to explore the information on the page and garner an understanding of what you can provide first. Similar to scroll trigger pop-ups, time-based pop-ups are triggered when users have spent a fixed duration set for the page.

4. ‘Exit Intent’ Triggers

When it comes to website optimisation, exit intent pop-ups have become a popular tool to reduce bounce rates and increase conversions among marketers. These pop-ups are triggered when a user is about to leave the website, displaying a message or offer that encourages them to stay on the site or gain marketing information before leaving. Exit intent pop-ups can be customised to fit the website’s branding and messaging, and can be used for a variety of purposes such as promoting a product, offering a discount, or collecting email addresses for a newsletter. While some users may find them annoying, when used thoughtfully and strategically, exit intent pop-ups can be a powerful tool for improving website engagement and driving conversions. Exit intent pop-ups can be triggered by a most triggers listed on this blog or also by leaving a page idle, switching between tabs in browsers or pressing the back button.

5. Coupon code

Coupon code pop-ups can be triggered by an exit intent, where it encourages people to shop now or at a later date that is within the given time.

6. Countdown Timer

Countdown timer pop-ups displays a set time, for example 15 minutes, to checkout their cart with the added benefit of a discount. This gives user an urgency to complete their pending purchases and achieve your conversion.

7. Spin the Wheel

Spin the wheel pop-ups can be an interesting way to attract attention by using play and the random chance that users can win something by providing a contact information like email address. By taking advantage of the mechanics of the randomiser, website curators can set the percentage of user’s chances to win a small discount, possibilities of free shipping or a free item.

8. Questionnaire

If you are a service provider, such as a clinic, a questionaire can be an effective way to gain user information and ultimately turn it into an appointment for further consultations. An example is our pop-up questionnaire for Nutra Nourish, whereby quickly analysing and evaluating a user’s given information through providing instant scoring, they are able to then get back to users with more understanding on how their can provide the right treatment.

9. Abandoned Cart

If users have already filled their cart and decided to close their browsers, the exit intent strategy can be implemented here to entice them not to leave and abandon their cart before buying. This can coincide with giving incentives to new unique users who might not have as much familiarity with your brand as a repeat customer.


As we can see, there are many forms of pop-ups that you can insert into your website to retain visitors and decrease bounce rate. However, do note that even though a pop-up can be a cost-effective way to promote, it can hurt your SEO value if there are too many pop-ups, if they hinder user experience, or if the content is not of value.

Interested in finding out more and get a pop-up going on your website?

Drop us a line — we’d be happy to join you on your web journey. For some interactive web design inspiration, check out our Fab Lab!

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