So, You May Be Wondering, “What Exactly Is An Interactive Landing Page?
An interactive page is one where users can interact with your content through certain features and elements. These interactive features allow for a more personalised and engaging experience and help to further convey your message.
A landing page refers to a standalone web page created with a focused directive, usually for a marketing or advertising campaign. Visitors are referred to this page after clicking on a link via sales or marketing tactics such as emails or ads.
Therefore, an interactive landing page is a single web page
that helps to support your brand’s campaign with the help of
engaging and interactive elements.
You Know What It Is now, But Why An Interactive Landing Page?
Unlike normal web pages, which normally have multiple goals, landing pages only have a single call to action (CTA). Common CTAs include a sign-up form or special offer to purchase a product. This focus makes landing pages an effective option for getting conversions out of your marketing campaigns.
Increased User Engagement
An interactive page creates a more positive and personalised experience for users. With the right usage of interactive features, users will have a better impression of your brand and be attracted to your products and services.
Compliment Your Business Goals
As users become more engaged with your landing page, their trust and interest grow and they will more likely become paying customers. This makes interactive landing pages good at complimenting your marketing efforts.