UI and UX in Web Design

UI and UX web design are critical components of our process. While these are two very different parts of the design process, they have a significant similarity – their impact on the final web design product. More than 90% of website first impressions are linked to web design (Invisionapp). Thus, perfecting both aspects of your web design is crucial in differentiating yourself from your competitors.

At Oangle, we use our experience in framing out the user journeys for websites. We will wire-frame and chart out your website’s user flow, and then finalise our designs with user testing. We do the legwork in competitors’ research and analysis so that the UI and UX web design of your site can stand out amidst the competition. Our team’s expertise in interactive web design can further revamp your website to boost consumer interaction.

“If you think good design is expensive, you should look at the cost of bad design.” — Dr. Ralf Speth, CEO of Jaguar Land Rover

An outstanding UI and UX web design is vital in preserving consumer engagement on your website. 88% of online consumers are less likely to return to a site after a bad experience. (Econsultancy). Hence, our web design studio strongly believes in the importance of websites that are visually appealing yet functional. We believe that User Experience (UX) in web design makes websites useful (functional), and Web User Interface (UI) makes websites beautiful (visual). Our web design studio offers creative design services that are appealing, intuitive, and easy-to-use for your consumers. As web designers, we strive to use our knowledge and expertise to ensure that your website brings out your brand identity and meets the goals of your website.

We’ve listed 6 steps on how to improve the UX web design of your site below:

1. Improve the landing page experience

The first step to improving the UX web design of your site is to not have a dead landing page. A dead landing page refers to one that is full of content but with nothing being emphasised to capture the visitor’s attention. If the website has not made a strong impression on the user, they might not think about visiting again. There are many websites out there, so it is important to give a good first impression and meet the users’ expectations. Some ways to do this are to have a bright background, make use of negative space, use a video or gif for the background and include hover animations. Additionally, the shorter people spend on your landing section, the better it may be for SEO, which is a bonus!

2. Shorten and refine your content

Having too much content will negatively affect your website’s user experience. People might skip through sections if they get bored. In this case, it is important to remember quality over quantity. Adopt a tone of voice that matches your brand, and use attractive visuals where applicable. A good rule of thumb for most sections is to have a 70% Visual to 30% Content ratio. Visual appeal is important in attracting the audience to your brand. Using quality images is important in communicating with your audience on an emotional level. In text-heavy sections, making use of white space and text hierarchy will help to give a cleaner and uncluttered look.

3. Use live chats

Live chats are used to address the users’ concerns on the spot. They have also been proven to have a higher lead capture rate as compared to normal contact forms. They can be used to gain user feedback, lead generation, project enquiries, job opportunities and more. Using chatbots can help make your website more interactive, lively and intelligent. There are a variety of such chat plugins out there, for different kinds of businesses.

4. Add micro animations

Micro-animations are small animations that give visual feedback and display changes to support the user. They are useful in prompting the user in their journey throughout the website. These tiny details will greatly enhance the appeal, interactivity and UX web design of your site.

5. Find the right balance between variation & uniformity

In a multi-page website, pages and sections should not have the same layout throughout. This will make the experience very boring and monotonous. It is advisable to come up with a few variations of layouts that suit your content. However, be careful not to overdo it such that each page feels like it belongs to a different website as this will confuse the user. The right balance between variation and uniformity has to be found. Uniformity can be maintained by keeping the colour scheme, font and button styling consistent. Keeping the same header and footer design is also important in making sure the website looks more visually composed as a whole.

6. Alternatives to pop-ups

Pop-up forms should not be used unless they are the most relevant option for your website. Poorly designed pop-up forms especially annoy the user and obstruct user flow. It is better to blend your desired form with the right content and context, based on interaction and timing on your website. For example, if you are using a pop-up to generate likes and follows on social media, you can dedicate a section to recent post updates instead. When your users come across it and genuinely like your content, they will spontaneously like and follow you.

If you wish to see a website revamp which promotes your brand and retains consumer interaction on your website, feel free to contact us. We will be happy to provide you with solutions on how to improve the UI and UX web design of your website.