Social Media Marketing Statistics You Need To Know In 2020

10 December 2020
3 min read

According to Statista, Social Media has more than 3 billion users globally. In fact, this figure is predicted to rise to nearly 4.41 billion in 2025. With Social Media Marketing, we can help you tap into this huge consumer base effectively with minimal costs.

Moreover, more than half of social media users also use social media to research products (GlobalWebIndex). With Social Media Marketing, we can help grow your brand and make your business become even more widely recognized.

Visual content is more than 40 times more likely to be shared on social media than other types of content, according to HubSpot. In fact, there are at least 7 types of content that are usually used in visual marketing, as mentioned by Creately. In particular, 3 of them are used heavily in social media marketing:


An infographic is a presentation of information using various formats like graphs, charts, images and other graphic design elements. It is a very useful form of content for presenting heavy information and statistics. The Content Marketing Institute concluded that infographics are the fifth most used type of format for visual marketing. 

Infographics should contain as little text as possible and make use of graphical elements and visual storytelling to get the intended message and information across. The purpose of infographics is to present more complex data in a way that is easier to digest.


Videos are able to provide a realistic and captivating demonstration of products to viewers and potential buyers. Statistics show that Youtube has over 2 billion users. Ahrefs, a Search Engine Optimisation (SEO) tool provider, says that it is the most visited website, with over 1.6 billion estimated visits from organic search per month. In fact, YouTube’s monthly traffic is more than 8 billion, over 5 billion more than Facebook, which is placed second.

These numbers prove that videos can garner a huge audience and are an effective marketing format. Videos are able to provide a realistic and captivating demonstration of products to viewers and potential buyers. However, take note that video production can require plenty of resources and may take up a sizeable portion of your budget.


Memes are a form of visual content made up of mainly images or graphics, along with humorous captions. Although used initially for satire, memes have evolved into a good opportunity for brands to promote themselves, when used in a relevant context of course. 

Social media marketing that improves your brand’s presence

At Oangle, we specialize in creating content that is not only engaging and relevant, but also visually appealing. We can help you create alluring content that captures your target audience’s attention and maximize your brand awareness.

Wish to see your brand being recognized in the Social Media sphere? We will help you create high-quality content that best represents your brand. Want to establish a greater customer base for your brand? We will develop content that engages and appeals to your target audience. If you’d like to find out more about how Social Media Marketing can help your business take flight, we are more than happy to have a chat with you.

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