As a business, it is important to develop and keep up with society’s high growth rate. That means adapting and moving swiftly into different trends. In today’s world, especially after and through the pandemic, the internet has proven to be a great resource to grow one's business. In this article, we will explore the reasons why it is crucial to have a strong online presence in today’s world.
The importance of a strong online presence
A strong online presence helps you to build up your brand and attain the credibility you need to attract more customers. It helps to increase your reach and make your business readily accessible, giving your users a convenient way to view what you have to offer.
We could go on and on about the many benefits of a strong online presence, but here are 5 main points:
In 2021, almost 60 per cent of the entire global population is on the web. For many, the web is the first place to go to search for information, products and services. That means that if you want to be seen, you need to be on the web.
With an online presence, your user base is practically limitless — you can reach anyone on the web! You are no longer limited to customers only in physical proximity to your shop. For example, your physical store may be in Katong, Singapore, but you could reach potential customers all the way from Europe.
A user-friendly website will help users to find what they want easily. This will in turn increase user satisfaction, keep them on your website longer and give them a good impression of your brand.
Having a strong and professional-looking website can help to level the playing field for smaller businesses in competition against larger companies. Even if your company is a small one, having a strong online presence and identity can give off the impression that you mean business and are trustworthy.
Having a website and a strong online presence can assist in making your brand look more professional and credible. It also acts as a place for potential customers and investors to find out more about your brand and gain an interest in you.
How can you create a strong web presence?
Now that we’ve gone through the reasons why it is important to have a strong online presence, you may be wondering how you can create a stronger online presence for your brand. One huge way is by learning the different available tools.
- Your Website
- Search Engine Optimisation (SEO)
- Social Media
There are different aspects to building your web presence. For each aspect, there are different audiences, applications and platforms that one should consider. It is critical to have a clean and well-built website that can show off your products and services in the best way possible. SEO will help with making your website accessible to a wider audience and appear higher up in search results. Lastly, social media is used to portray your brand and reel people in with your aesthetics and main selling points.
To make the best out of these aspects, you should understand how these work, use them properly and track how your business is doing using the various analysis tools.
Start building up your online presence now
In conclusion, it is crucial to recognise that the web is a powerful tool in building one’s brand. There are various aspects of the web world that brands can make use of to increase their reach and brand awareness. Not sure where to start, or how exactly to build up your brand’s online presence? As a web design agency in Singapore, Oangle is well-versed in web design, WordPress development and many forms of digital marketing. Drop us a line today — we’ll be happy to help or answer any queries!