A STRAIGHTFORWARD
E-COMMERCE SITE
First Fruits is a Singapore-based online retailer providing postcards and inspirational gifts on a simple e-Commerce site.


SIMPLE BUT BEAUTIFUL
Thus, Oangle built a small but powerful e-Commerce site that was easy to maintain and update with WordPress’s Content Management System (CMS). With WordPress as its base, the items on the store can be updated at any time with new products, sales, or removal of discontinued items.
Through First Fruits, we proved that simple e-Commerce shops don’t have to be bare and boring. We designed it to fit with the brand’s purpose and calling, exuding elegance and providing a pleasant user experience with clear and easy navigation. Despite being small, the site is clear and straightforward, with all of the necessary features to make it an enjoyable online shopping experience.





