ORGANISING A FULLY-PERSONALISED E-COMMERCE BUYER AND SELLER EXPERIENCE
Love & Co. specialises in providing their clients with a stake in the design, be it entirely from ground zero or a touch of personalisation.
Running an extensive customise-centric e-commerce site, Love & Co. needed a clear and concise plan for its user experience journey, design and backend price stock keeping.
WIREFRAMING USER EXPERIENCE WITH A METHODOLOGICAL MINDSET
Love & Co. believes in celebrating each milestone of love with uniquely crafted jewellery for a memory that will last the ages. For couples, this starts with the creation of their memorabilia, for us, it starts with development from the ground up – forming strategic and rational wireframes to fit the products and user’s needs. This includes the organisation and laying out of the in-depth filters for a mess-free experience from base to bling.
EFFORTLESS PRICE MANAGEMENT AND CUSTOM PRICE ADJUSTMENT
A fully-personalised product with various options will generate at least 1000 different prices. There are many factors to account for – the gem shape, type of metal, band design, price range and lastly Love & Co.’s speciality of the diamond’s 4 Cs: Carats, Colour, Clarity and Collection. To lessen the workload on Love & Co.’s pricing population, we created a seamless experience when uploading products with different variations, along with tabulation and automation of price calculation on Excel Sheet.
Additionally, not all prices are carved in stone, as Love & Co. also needed the ability to adjust single product prices for their one in a million jewels.
OPTIMISING SITE WITH QUALITY ASSURANCE CHECKING
Lastly, when the pages are built, we will look into its core web vitals. Having good page speed and performance is vital to keeping users engaged and staying on-site. To combat Love & Co.’s heavily-functioning page, we optimised it for a smoother shopping experience.
We’re really into interactivity
Quizzes, animated elements, scrolling effects — we can do it all!